Hisense has launched its ultra-premium ₹30 lakh UX ULED TV series in India, featuring breakthrough RGB Mini-LED technology, 20,000+ dimming zones, 3,000 nits brightness, Dolby Atmos, and IMAX Enhanced visuals. Designed for luxury buyers and cinephiles, this flagship television sets a new benchmark in home entertainment, directly competing with Sony, Samsung, and LG’s high-end models.
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Introduction: A New Era in Luxury TVs
The television market in India is witnessing a massive transformation. No longer is a TV just a screen—it has become the centerpiece of the modern smart home, combining cinema-like visuals, AI-driven intelligence, and luxury design.
Now, Hisense has taken this evolution to the next level with the launch of its flagship UX ULED TV series, priced at a whopping ₹30 lakh. Backed by RGB Mini-LED technology, this ultra-premium TV promises jaw-dropping brightness, exceptional color reproduction, and a cinematic viewing experience that challenges even the best from Samsung’s Neo QLEDs, Sony’s Bravia XR OLEDs, and LG’s G-series OLEDs.
So, what makes this new Hisense UX ULED worth its price tag? Let’s dive deep.
Why the Hisense UX ULED TV Series Matters
- Positioning in the Market: This is not just a TV; it’s Hisense’s bold statement that it can compete head-to-head with luxury brands.
- Technology Showcase: RGB Mini-LED isn’t just an upgrade—it’s a revolution in backlight precision and HDR performance.
- Target Audience: Ultra-rich consumers, audiophiles, design enthusiasts, and anyone willing to invest in cinema-class entertainment at home.
Key Features of Hisense UX ULED TV
Here’s a snapshot of what sets this TV apart:
- RGB Mini-LED Backlighting – independent Red, Green, and Blue zones for sharper contrasts
- 20,000+ dimming zones – delivers more precise light control than regular Mini-LED
- Peak Brightness: 3,000 nits – perfect for HDR, Dolby Vision IQ, and HDR10+
- 240Hz Refresh Rate with Game Mode Pro – smooth gaming experience with ultra-low latency
- AI-powered upscaling – enhances HD and 4K content to near-8K quality
- IMAX Enhanced + Dolby Atmos + DTS:X – cinema-quality sound and visuals
Technical Specifications of Hisense UX ULED TV
Here’s a detailed specification table for quick reference:
| Feature | Details |
|---|---|
| Display Size | 85-inch (Flagship model) |
| Display Type | ULED with RGB Mini-LED backlight |
| Resolution | 4K Ultra HD (3840 x 2160) with AI upscaling |
| Brightness | 3,000 nits peak |
| HDR Support | Dolby Vision IQ, HDR10, HDR10+, HLG |
| Refresh Rate | 240Hz (Game Mode Pro) |
| Dimming Zones | 20,000+ local dimming zones |
| Sound System | 80W in-built, Dolby Atmos + DTS:X |
| Smart OS | VIDAA U7 (Android-based, voice assistant supported) |
| Connectivity | HDMI 2.1, USB 3.0, Wi-Fi 6, Bluetooth 5.2 |
| Price | ₹30,00,000 |
RGB Mini-LED Technology: The Real Game-Changer
Unlike standard Mini-LEDs, which use white backlighting, Hisense’s UX ULED leverages RGB backlighting. This allows:
- Better Color Accuracy – True reds, greens, and blues without blending issues
- Deeper Blacks – OLED-like performance with higher brightness
- Reduced Blooming – Crisp details in high-contrast scenes (e.g., stars in a night sky)
- Future-Proof HDR Performance – Compatible with all major HDR standards
This technology makes the UX ULED more than just a premium TV—it’s a step into next-generation display innovation.
Price & Market Positioning
At ₹30 lakh, Hisense has entered a niche dominated by Sony Master Series OLEDs, Samsung’s Neo QLED 8K, and LG’s Z-series OLEDs.
Here’s how it stacks up:
| Brand & Model | Technology | Size | Price (Approx.) |
|---|---|---|---|
| Hisense UX ULED | RGB Mini-LED | 85-inch | ₹30,00,000 |
| Sony Bravia XR Z9K | Mini-LED | 85-inch | ₹25–28 lakh |
| Samsung Neo QLED QN900C | Neo QLED 8K | 85-inch | ₹27–29 lakh |
| LG OLED Z2 Series | OLED 8K | 88-inch | ₹30–32 lakh |
Verdict: Hisense matches or outperforms competitors in brightness and gaming features, making it a serious player in the luxury segment.
Gaming Performance
For gamers, this TV is a beast:
- 240Hz refresh rate ensures ultra-smooth gameplay
- HDMI 2.1 ports allow 4K @ 120Hz gaming on PS5 & Xbox Series X
- Game Mode Pro reduces input lag to <5ms
- VRR (Variable Refresh Rate) & ALLM (Auto Low Latency Mode) supported
It’s not just a movie machine—it’s a gamer’s dream.
Smart Features & User Experience
- Runs on VIDAA U7 Smart OS, optimized for apps like Netflix, Prime Video, Disney+ Hotstar, and YouTube
- Supports Google Assistant & Alexa voice commands
- Multi-view mode allows watching two inputs side-by-side
- AI Picture Mode auto-adjusts brightness and contrast based on environment
Who Should Buy This TV?
- Luxury buyers who want the absolute best tech at home
- Cinephiles who want IMAX-like visuals and Dolby Atmos sound
- Gamers with next-gen consoles or gaming PCs
- Design-focused homeowners who want a centerpiece in their living space
Challenges & Limitations
- Extremely high price puts it out of reach for 99% of buyers
- Limited service and demo availability in smaller cities
- Competes with OLEDs, which still have edge in infinite contrast
Key Takeaways
- Hisense UX ULED series is India’s most premium RGB Mini-LED TV yet
- Offers cinema-class brightness (3,000 nits) and 20,000+ dimming zones
- Competes with Sony, Samsung, and LG’s top-end models
- Priced at ₹30 lakh, making it a luxury buy, not a mass product
Conclusions
For most people, the Hisense UX ULED TV will remain a dream product. But for those who demand nothing less than the best visual experience money can buy, this flagship is worth exploring.
By combining cutting-edge RGB Mini-LED tech, gaming power, and smart features, Hisense has made a strong entry into India’s ultra-luxury TV market. Whether it will dethrone Sony and Samsung remains to be seen—but one thing is clear: this is a new benchmark for home entertainment.
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